In the latest advertising campaign by Calvin Klein, celebrities talk about how they tell their truth in their Calvins. Some of the people in the video say, "I speak my truth in my Calvins."
If anyone had never heard of underwear from Calvin Klein, he might feel the need to get some in their hands. It could be that not only one of her favorite stars was seen in advertising, but that this underwear also seems to be extremely strong.
A special suit
Just as a superhero becomes someone else when he puts on his special suit; Wearing these underwear also gives them something they do not have yet. What might also matter here is that they can not come into contact with their own inner power.
The way they can change that is to wear the right underwear. If they feel they need to buy this brand underwear, it does not mean that they are aware of why.
A key part
The sight of their favorite stars will undoubtedly have affected this decision, but it is unlikely to be the only one. The loud music, along with the half-naked bodies, will have helped as well.
These two things have cleared their rational brain, so that the emotional part of them – the part that drives their behavior – can be influenced. The last thing this company wants is someone to check what they are looking at. that could stop them from buying the underwear.
Already on board
At the same time, someone may already be wearing Calvin clothing when he sees the ad. If these celebrities wear the same underwear as they do, it can have a positive effect on their mood and self-image.
These people are adored by millions and seem to have everything, which means they use it all. Ultimately, their view of themselves after viewing this ad is amplified.
The same old story
What Calvin Klein did with this ad is not different from what other companies have been doing with their ads for decades. These companies are aware that they can only sell their products if they present them correctly. That&39;s why they rely on the power of association.
And let&39;s be honest, if the whole thing tells my truth. Stuff was put aside, what would be left? What&39;s left are cotton, nylon and lace garments – nothing fancy.
Wearing these underwear will not allow anyone to tell their truth, just as wearing brand trainers will allow them to run faster. At the same time, it can help them if they believe that to be the case.
But even if this happens, it will simply show that they are transferring their power to something else. As a result, they leave something & 39; out there & 39; to define whether they feel powerful or not.
A strange scenario
In a way, it&39;s ironic that a designer brand encourages people to tell their truth and be real. Brands like these often capture people who do not know who they are and have nothing to do with their own worth.
Often people like these will try to buy what they have lost in themselves. Wearing branded goods is then a way for them to feel valuable, desirable, loveable and / or self-confident, among other things.
For someone to speak his truth, he must have a good connection with his body and feel safe in his body. Of course, this presupposes that this is the kind of truth that is being talked about here.
If someone tells his truth, he will not talk about whether something is objectively true or not. they will talk about what is true for them. This is related to their needs and feelings and how they want to lead their own lives.
If someone has a good connection to his body and feels safe in it, it is unlikely that it is a challenge to tell his truth. However, if this is not the case, it is very unlikely that this will change with the wearing of branded underwear.
If someone does not have a good connection to his body or does not feel safe there, it probably indicates that he is carrying a trauma. Of course, this trauma is not solved by buying brand underwear.
Spending money on things out there trying to change what&39;s going on inside will not solve anything. If this money were spent on internal settlement, someone could really change his life.
So, if someone realizes that they have a trauma or think it possible, they may need outside help. This can be done by the assistance of a therapist or a healer.